Friday November 26, 2010
KOTA KINABALU: Perusahaan Otomobil Kedua Sdn Bhd (Perodua) has revised upward its sales figure for the year, given the strong demand for its vehicles.
Managing director Datuk Aminar Rashid Salleh said the company was now expecting to sell 185,000 vehicles in 2010 compared with an initial projection of 176,000 units.
He said that MyVi remained the most popular of Perodua's range of vehicles, accounting for about 41% sales, while the Viva compact and Alza multi-purpose vehicle (MPV) made up 37% and 22% of sales respectively.
To us, the Viva will continue to be relevant for many years to come, Aminar said at the launch of the Viva Elite Exclusive here yesterday.
He said the Viva accounted for 10,500 of the 21,300 vehicles sold in Sabah and Sarawak so far this year.
Sabah contributed 46% to our sales in this region and I believe the market still has a lot of room to grow.
We aim to increase the sales contribution from this part of the country from 14% to 20% within five years, Aminar said, adding that this would be achieved through a concerted advertising campaign and various ground activities.
Asked about competition from foreign makers of compact cars, such as those from South Korea and China which were trying to make their presence felt in the country, he said Perodua had had a good headstart in terms of establishing its sales and service network nationwide.
We are an established brand as evident from the good resale value of our vehicles. This includes the Kancil which was introduced some 17 years ago, he said.
Aminar said Perodua also understood Malaysians' taste and that it designed its vehicles accordingly.
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